About Us

We are positive people,
doing positive people things.

We’re a proud bunch who are all about making a positive impact and that's why we focus on sharing the value we create with those around us. It's not just a better way of doing business, for us, it’s the only way to do business.

From humble beginnings
to a truly global presence.

We’re a proudly independent global marketing business with a team of close to 400 specialists, supporting clients from 20 offices across 13 countries in Europe, Asia, Australasia, and the Americas. While Zinc was founded in 2005 in Melbourne, Australia, our roots run deep, stretching back over 45 years to Solingen, Germany. That’s where mcs promotion GmbH, a historical German business with a strong background in promotional marketing, was established in 1975. Both Zinc and mcs promotion were built on a simple yet enduring philosophy finding a better way to do business.

We’re big believers in the
shared value philosophy.

Our shared philosophy of doing business differently was the driving force behind Zinc and mcs promotion officially merging in 2020, after nearly two decades of successful collaboration. With our collective focus, we’ve grown year after year and are now a global network, serving both local and multinational clients around the world.

Starting out in promotional marketing, we’ve continued to evolve, constantly enhancing our services. Our mission remains clear: to deliver real impact for our clients while creating a great place to work.