News A refreshed brand and new chapter

21st November 2017

Have you noticed something different about Zinc lately? No, it’s not the new shoes.

We’ve recently undergone a brand refresh project. It’s been four years since Zinc has undergone a full rebrand, and while we only consider this latest change a ‘refresh’, we feel it gives our agency a fresh, professional, modern aesthetic to take us into the next chapter of our business.


Why did we need to refresh the brand?

To put it simply, Zinc is growing up! We now have 13 offices in 9 countries around the world including Australia, China, Singapore, U.S.A., Malaysia, Vietnam, Thailand, Indonesia and New Zealand.

To maintain a consistent global brand across so many diverse markets we’ve stripped things back to deliver a simple, clean and contemporary look and feel.

The new design still has a strong brand identity but will ultimately deliver a more functional layout for our website, presentations and documents.

We haven’t changed our logo or font, which is why we only consider this a brand refresh. The most noticeable change is the replacement of the yellow and colourful hexagon execution with a simple dark blue background and simple colour bar.



Should your business consider a re-brand?

Most of the time, consumer don’t typically notice branding changes unless they’re serious makeovers. Most are subtle transformations — think of colour changes to sports team’s logo or uniforms. It may seem like changing a logo or the font of your company’s name on business cards might not be a huge deal, but rebranding can be a very serious declaration of intent, a marker of your company’s commitment to evolution and upward growth.

Other times, however, rebranding can represent a more substantial effort, perhaps to shift the consumers’ perception of a brand or to show a company’s progression with an evolving market.

Whatever your reason, Zinc can help with your new brand strategy and creative.

Contact us today to find out how.