Incorporating green marketing practices can seem like an overwhelmingly complex challenge for a business with good intentions but little experience. It’s an important conversation but one that can easily end up in the too-hard basket with no action taken. As consumers become more stringent in their demands for ecologically considered products and services, however, leaving […]
In his 2004 book, The Seven Basic Plots: Why We Tell Stories author Christopher Booker tells us that every storyline in the world follows one of seven plots. It’s a big idea that feeds our human desire for understanding and neat endings, but is it true? Is it useful? And what’s it got to do […]
Following our top 10 placing in the Great Place to Work – Australia awards in 2017, we’re delighted to have just been ranked 17th in the recent Great Place to Work – Asia 2018 awards. Great Place to Work, headquartered in San Francisco, is the global authority on high-trust, high-performance workplace cultures. In addition to […]
Our resident Industrial Designer and passionate innovator Dimitri Stronghilis takes a closer look at cross-pollination. Do you ever wonder why some people are able to come up with brilliant new ideas on a regular basis? It’s probably not because they’re smarter than everyone else, although that might be true. And it’s not that they’re visionary […]
Have you noticed something different about Zinc lately? No, it’s not the new shoes. We’ve recently undergone a brand refresh project. It’s been four years since Zinc has undergone a full rebrand, and while we only consider this latest change a ‘refresh’, we feel it gives our agency a fresh, professional, modern aesthetic to take […]
Zinc has doubled their turnover in the last four years clocking average revenue growth of 28.2 percent to take 92nd position in The Australian Financial Review’s Fast 100 list for 2017. This result caps off a huge year for Zinc which also saw them take out 10th place in the Great Places to Work […]
We think anyone who comes into contact with Zinc should be better off for the experience. Why? Because it’s just a better way to do business. We work with our clients to deliver the best outcomes and we work with our community partner- Cambodian Kids Foundation to build a sustainable future for the children of […]
Time for your monthly dose of awesome! The monthly Innovation & Inspiration Shout is a collection of what inspires us from around the web. Enjoy! Nike NBA smart jerseys to allow fans to connect to highlights, unlock exclusive offers A jersey isn’t just a jersey anymore. In taking over the NBA apparel deal, Nike announced […]
Zinc has inadvertently sparked a furry Thor: Ragnarok frenzy with its latest cinema product. Die hard fans of the Marvel Universe have found a whole new way to celebrate the upcoming release of the next blockbuster: Thor Ragnarok, due to hit our screens in Australia later this month. Zinc works with exhibitors and licencors across the […]
We’ve been thinking about how brands achieve the elusive and often hard to attain brand advocacy. It’s a measure of brand health and often lands as a measure of a marketing team’s success. The game is tough, but we think there’s a simple approach that’s often overlooked. The ticket to brand advocacy starts at home, […]