Latest news

3rd July 2019

Innovation and Inspiration Shout – July 2019

Efficiency, experience, impact and branding are the themes we’ve found in our innovation Best Of roundup this month – enjoy this diverse collection of bright ideas. Minecraft Earth Uses Augmented Reality To Let Players Build In The Real World A new Minecraft game is being developed for mobile phones that uses augmented reality to let […]

27th May 2019

Innovation and Inspiration Shout – May 2019

From the Holy Grail of paint innovation to copy-paste beauty and, finally, the flying machine we’ve all been promised since…well forever…and much more, please check out the innovations that caught our eye this month. A New Solar Paint Lets You Transform Your Entire House Into a Source of Clean EnergyA team of researchers from the […]

22nd March 2019

Innovation and Inspiration Shout – March 2019

Enjoy our latest round-up of global innovations to help feed your need for new, clever and a bit cheeky. Burger King Grills McDonald’s over Lost ‘Big Mac’ Trademark in EU After McDonald’s lost its Big Mac trademark in the EU, Burger King has added the name to its own menu – with a twist… more Mexican […]

12th November 2018

We’re growing fast (and it’s all thanks to great clients and a talented team)

The Australian Financial Review has just published its list of 100 Fastest Growing Companies in Australia for 2018, and we’re delighted to have made the list. Landing at 98th, with a YOY growth average over the past three years of 40%, can be attributed to the talent and effectiveness of our team that is focused […]

29th August 2018

How green is your marketing?

Incorporating green marketing practices can seem like an overwhelmingly complex challenge for a business with good intentions but little experience. It’s an important conversation but one that can easily end up in the too-hard basket with no action taken. As consumers become more stringent in their demands for ecologically considered products and services, however, leaving […]

3rd July 2018

Your brand story is being told (whether it’s you telling it or not)

In his 2004 book, The Seven Basic Plots: Why We Tell Stories author Christopher Booker tells us that every storyline in the world follows one of seven plots. It’s a big idea that feeds our human desire for understanding and neat endings, but is it true? Is it useful? And what’s it got to do […]

24th April 2018

Zinc ranks highly as a Great Place to Work in Asia.

Following our top 10 placing in the Great Place to Work – Australia awards in 2017, we’re delighted to have just been ranked 17th in the recent Great Place to Work – Asia 2018 awards. Great Place to Work, headquartered in San Francisco, is the global authority on high-trust, high-performance workplace cultures. In addition to […]

6th March 2018

Finding innovation in the everyday: the cross-pollination hack.

Our resident Industrial Designer and passionate innovator Dimitri Stronghilis takes a closer look at cross-pollination. Do you ever wonder why some people are able to come up with brilliant new ideas on a regular basis? It’s probably not because they’re smarter than everyone else, although that might be true. And it’s not that they’re visionary […]

21st November 2017

A refreshed brand and new chapter

Have you noticed something different about Zinc lately? No, it’s not the new shoes. We’ve recently undergone a brand refresh project. It’s been four years since Zinc has undergone a full rebrand, and while we only consider this latest change a ‘refresh’, we feel it gives our agency a fresh, professional, modern aesthetic to take […]

14th November 2017

Zinc cracks The Australian Financial Review’s Fast 100 list

Zinc has doubled their turnover in the last four years clocking average revenue growth of 28.2 percent to take 92nd position in The Australian Financial Review’s Fast 100 list for 2017.   This result caps off a huge year for Zinc which also saw them take out 10th place in the Great Places to Work […]