News Innovation and Inspiration Shout – July 2019

3rd July 2019

Efficiency, experience, impact and branding are the themes we’ve found in our innovation Best Of roundup this month – enjoy this diverse collection of bright ideas.

Minecraft Earth Uses Augmented Reality To Let Players Build In The Real World

A new Minecraft game is being developed for mobile phones that uses augmented reality to let users place virtual creations in the real world… more

Scientists From Berkeley Lab Have Made A Next-Generation Plastic That Can Be Recycled Again and Again Into New Materials Of Any Colour, Shape Or Form

Light yet sturdy, plastic is great – until you no longer need it. Because plastics contain various additives, like dyes, fillers, or flame retardants, very few plastics can be recycled without loss in performance or aesthetics… more

Malaysian Company Makes Edible Rice Straws To Save The Earth

These edible rice straws, also called ‘Mistraws’, are made from 100% natural ingredients, rice and tapioca. Not only can you use it as a regular straw, but it is also completely edible (if you need a snack to go with your drink)… more

First We Had DIY Cardboard VR Headsets, Now We’ve Got DIY Cardboard Drones!

Designed to be the ‘drone for everyone’, it democratises one of the hottest (and sometimes most expensive) categories in consumer electronics… more

Ford’s Foldable Robot Could Soon be Delivering Your Packages

US car manufacturer Ford has developed a robot capable of carrying packages to the customer’s front door. Designed to unfold from the back of a self-driving delivery van, Digit is a two-legged humanoid that can handle lightweight shipments of up to 40 pounds…more

McDonald’s Opens World’s Smallest Restaurant – For Bees

McDonald’s has unveiled a mini version of its iconic restaurant in a bid to attract thousands of important guests every day. Complete with drive-thru windows and al fresco tables, the fast food company is calling the branch ‘the smallest McDonald’s in the world’, but it is actually a fully functioning beehive… more

The First Multi-Sensory VR Mask To Bring Smell, Mist and Vibrations Into The Picture!

Feelreal’s addition to VR opens up a world of opportunities. Designed not just for games and movies, the Feelreal can also be used for therapy, meditation or even in the culinary industry… more

Igloo Recool Compostable Cooler 

Igloo’s Recool Compostable Cooler is meant to be an eco-friendly alternative. It’s made from biodegradable materials, including recycled paper and AKD, a natural component that binds the paper and makes it waterproof… more

Burger King Is Giving Out 1.5 Million ‘Flame-Grilled’ Drinking Glasses in France

Agency Buzzman and Burger King France are rolling out drinking glasses partially melted under intense heat. These ‘flame-grilled’ glasses will be given out free for a limited time with Cheese and Bacon Whopper meals… more