CUB was looking for a new way to tap into the rituals and excitement of the AFL finals. Reinforcing Carlton Draught’s position as the official beer of the AFL was also key, as well as enhancing the brand’s presence both on and off venue.
We asked ourselves ‘how can we get the premiership cup into everyone’s hands?’
The answer is the AFL Premiership Cup beer jug, which as well as presenting beer in a cool new way added a great moment to the ritual of sharing a beer with mates before or after the game.
And as a memento drinkers could enjoy it from a collectible Carlton Draught Premiership Schooner both on and off premises.