Our work My Choc Top

The search for Australia’s most wanted choc top

Greater Union Cinemas are always looking for innovative ways to engage with and reward their customers. In particular, they sought to create a fun platform for customers to interact with on digital devices.

And what could be more uniquely Australian than the choc top? Our concept encouraged visitors to design their own choc top, post the results and Australia voted on their favourite. The resulting engagement results were fantastic – over 7000 designs were submitted, voted on and shared through social media.