Our work Cadbury Joy Mug

The joy of winter

Winter is the perfect time to enjoy decadent, warming treats like hot chocolate topped with marshmallows, so for Cadbury and Pascall the colder months represent a key sales period.

Our end to end solution to maximise winter sales, the Choc O’Clock promotion, delivered a strategy and gift with purchase item that drew on the appeal of this delicious beverage. Our design team perfectly captured the look of chocolate with a rich brown colour, matte finish and smooth texture, as well as a circular shape so the mug fits snugly in the palm of your hand. By creating a pleasing visual and tactile experience shoppers will be inspired to continue enjoying hot chocolate with marshmallows throughout the year.