Understanding what makes tradies tick is what Zinc does best forBosch Blue. Bosch Blue looks for new ways to connect with tradies in between main seasonal promotional programs and simplify tracking of promotional activity, data capture and reporting of redemption programs.
Zinc develops end- to- end solutions for Bosch Blue- including concept, promotional mechanics, POS development, delivery, fulfilment, reporting and analysis of promotional activity. Whether it’s a bespoke promotional item, brand partnership or highly targeted redemption programs, Zinc finds the best way to connect with tradies and drive sales.
Bosch activations are continually evolving. The below outlines sample results from several campaigns.