The joy of winter
Winter is the perfect time to enjoy decadent, warming treats like hot chocolate topped with marshmallows, so for Cadbury and Pascall the colder months represent a key sales period. Our end to end solution to maximise winter sales, the Choc O’Clock promotion, delivered a strategy and gift with purchase item that drew on the appeal of this delicious beverage.
Our design team perfectly captured the look of chocolate with a rich brown colour, matte finish and smooth texture, as well as a circular shape so the mug fits snugly in the palm of your hand. By creating a pleasing visual and tactile experience shoppers will be inspired to continue enjoying hot chocolate with marshmallows throughout the year.